We’re in full swing now into the New Year. Everyone’s shaking off the lull of the Christmas holiday season and looking ahead now to what 2019 has in store. Businesses are starting their new budget cycles and planning out their quarterly business strategies. Many are probably asking themselves questions like: What new products or services can we offer? What new trends are likely to arise this year? Are we going to need to hire new staff? How can we draw new customers in?
Fortunately, Dragonspire Media can help you answer that last question. We specialize in providing well-crafted and professionally-designed websites that will catch your customers’ eye. We focus on getting your most important content front and center, grabbing the interest of your site visitors, and guiding them to the products you provide.
We particularly enjoy working with small businesses, non-profits, charities, and other organizations that operate on a small budget. Our goal is never to break the proverbial bank, but instead we like to partner with you to provide the best, most professional website possible with the budget you have available.
Many small businesses today like to operate almost exclusively from their social media platforms, particularly Facebook and Instagram. And while this is a great start, there is significant value in having your own space on the Web. For starters, customers who search for your business online are generally looking for your website first, so it’s the perfect landing page to pull them in. From there you can direct them to your various social media platforms and engage with them on a more personal level that way.
Additionally, it’s always a good idea to have your own place on the Web that distinctly yours and completely under your own control. Web services comes and go over time as the popularity of each one fluctuates. Facebook has demonstrated its staying power, but that’s not to say that it will always be that way. In general it’s almost always a good idea to have your own website so that even if one of the services or platforms your use to promote your business shutters its doors, it doesn’t leave you and your business out in the cold. Developing a web presence away from social media gives you the power and leverage you need to develop and maintain a strong Web presence for years to come.
Finally, from a search engine perspective, maintaining your own website allows you to build something that leverages the power of Search Engine Optimization (SEO) to the fullest degree. Your SEO score is what search engines like Google and Bing use to score your site against others like it and bump your search ranking up or down based on your score. If you don’t have your own website, you lose that vital tool in getting your business in front of new customers because social media platforms are not going to give your business a proper SEO score.
These are just a few good reasons why this is the right time to build or update your business website. Dragonspire Media stands at the ready to meet with you to better your Web presence, increase your visibility, and help boost your sales, branding, and marketing. Contact us for a free quote!